Trademark Hijackings, Part Deux

Internet Sales On 22nd September 2011 the Court of Justice of the EU reached its long awaited decision in the Interflora v Marks & Spencer case. Interflora sued M&S for buying “Interflora-themed” Google Adwords (see previous blog entry entitled “Trademark Hijackings” on the use of Trade Marks as Search/Adwords terms) such that when customers searched “interflora” Read More …

TRADEMARK HIJACKINGS

Reputation Management: Is your brand being “hijacked” and used by a 3rd Party as a search engine term? Following a landmark European Court of Justice (ECJ) decision in the “Google AdWords” case (Google France SARL, Google Inc. (C-236/08 to C-238/08), 23 March 2010), we would strongly advise you to find out. Read More …