The underlying theme with all advertising is to make sure it isn’t misleading or advertising anything illegal or illicit. In addition, when creating an advert, make sure there is no association between your brand and a trademark that is not owned by you.
Fine print is key, as it includes specific details about who qualifies for your offer and should ensure you are not misleading or leaving members of the public confused.
Jonathan Abrams is a Commercial Lawyer at Gregory Abrams Davidson LLP. You can contact him at firstname.lastname@example.org or +44 (0)20 7979 2066.